New Forms of Media Publishing

It's a truism that our communications environment is changing. It was ever thus: all 'old' media were new media once. But there is something special about our present situation at the beginning of the 21st century. The combination of digital convergence, personal computing and global networking seems to have ratcheted up the pace of development and is giving rise to radical shifts in the environment.(Naughton 2006)

As we can see that not many people now days read or watch news through newspaper or television but through online news such as The Star online and Youtube.They more time on the internet itself than any other media. This is because internet has a very wide range of information that can be found easily and yet it's unlimited.

According to Walsh(2006), affordance means what is made possible by the modes used. The modern communication in this century such as Facebook, Twitter, and Youtube has the affordance to get connected with their audience easily with variety of visuals and texts.

References:

• Naughton, J 2006, Blogging and The Emerging Media Ecosystem, online, retrieved 5 May 2011, from http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf
• Walsh, M 2006, The 'textual shift': Examining the reading process with print, visual and multimodal texts, Australian Journal of Language and Literacy, Vol. 29, No.1, 2006, pp.24-37.